Impact of TV News Bulletins on the University Students of Lahore Regarding Clean Green Pakistan Movement

Abdul Ghani; Hina Khan; Aamir Hayat

doi:10.35484/ahss.2020(1-II)04

Impact of TV News Bulletins on the University Students of Lahore Regarding Clean Green Pakistan Movement

Authors

Dr. Abdul Ghani

Assistant Professor, School of Mass Communication, Minhaj University, Lahore, Punjab, Pakistan

Hina Khan

M.Phil. Scholar, School of Mass Communication, Minhaj University, Lahore, Punjab, Pakistan

Aamir Hayat

Assistant Professor, School of Sociology, Minhaj University, Lahore, Punjab, Pakistan

DOI: https://doi.org/10.35484/ahss.2020(1-II)04

Keywords

Air Pollution CGPM (Clean Green Pakistan Movement) Climate Change Electronic Media Environment Change Global Warming Plantation

Abstract

The aim of this study is to examine the role of electronic media regarding Clean Green Pakistan Movement. The objective of this study is to highlight the alarming issue of environmental change and examine the media coverage on CGPM. How the programs of GEO news, ARY news and City 42 news are spreading awareness to the university students of Lahore regarding CGPM. This study is quantitative by nature. How the government deals with this phenomenon. This study is quantitative by nature. The sample size of this study was 300 respondents from three private sector universities of Lahore. The results indicate that the null hypotheses are rejected and it is concluded that after watching programs related to the coverage of CGPM, the university students of Lahore practically took part in this movement and also took measures to act upon the guidelines.