The principal purpose of the journal is to publish scholarly work in following fields of Social Sciences:
- Business Administration
- Design and Visual Art
- Economics
- Education
- Ethnicity and Religious Study
- Geography
- History
- Languages and Literature
- Mass Communication
- Political Science/IR/Pak Study
- Psychology
- Public Administration
The research that is published may take a theoretical or speculative model as well as statistical and mathematical. Contributions are welcomed from all fields which have relevant and insightful comments to make about the social sciences.