ISSN(Print): 2790-6795 | ISSN(Online) : 2790-6809 | ISSN-L : 2790-6795


Antecedents to Problematic Facebook Use: A Case Study of University Students in Pakistan


  1. Mudassar Hussain
    Lecturer , Department of Mass Communication , Garrison University, Lahore, Punjab, Pakistan
  2. Dr. Robina Saeed
    Assistant Professor , Department of Mass Communication , Faculty of Social Sciences & Humanities, Minhaj University Lahore, Pakistan
  3. Dr. Sumera Batool
    Assistant Professor , Department of Mass Communication , Lahore College for Women University, Lahore, Punjab, Pakistan


Facebook is a social networking site with the possibilities of constant engagement with the help of downloadable application on smart phone. There is conflict in research about the usefulness and the uselessness of Facebook use among youth. They have been using Facebook for diverse motives because they are rationale human beings, however, the dependency on the few motives may lead to the problematic Facebook use. Therefore, the objectives were to rigorously explain the motives as antecedents to problematic Facebook use among university students in Pakistan. The study used the quantitative approach of cross-sectional survey method. By using convenience sampling method the students from the universities in Lahore were selected (N=465). The study revealed that the motives of friendship (β=.198), entertainment (β=.120) and passing time (β=.103) are the significant predictors for the problematic Facebook use. The motives of friendship make the most unique contribution. The study recommends university students to check their friendship making habits.


Antecedents, Facebook, Problematic Facebook Use, University Students


Article # 5
Volume # 1
Issue # 1

DOI info

DOI Number: 10.35484/ahss.2020(1-I)05
DOI Link:


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